A few weeks ago we first blogged that the Human Resources sector is a huge supporter/user of promotional products (click HR for back story). And now, continuing our commitment to helping you capitalize on the big business opportunities found within vertical markets, we’ve got great news from another industry …PPAI representatives recently attended the MPI (Meeting Professionals International) show in Salt Lake City, where a poll of attendees revealed that 83% of meeting planners cite promotional products as effective ways to increase brand recognition, generate goodwill and increase booth traffic. Top three most used items in their industry? Pens, bags and water bottles.
Ready to boost that bottom line? It’s time to meet up with meeting planners! Complete MPI poll results will be available soon, until then, check out other useful tidbits at PPAI Research. Oh, and want to see info on a specific market? Join our Facebook conversation here, we're shaping up our show list for 2010 now.
