In an age of digital everything, when it comes to contact info, it turns out that an oldie, but goody, still reigns supreme … According to brand new research (“Effectiveness Of Promotional Products As An Advertising Medium”) conducted by PPAI, when American consumers need to call their most important service providers — their family physicians and insurance agents — the No. 1 place they turn to is not the Internet or yellow pages, it’s their personal address book.
Want to make sure they get your message? Leave it in the one place you now know they’ll look!
Complete study results to be released next month; until then, visit PPAI Research for facts and figures from additional industry studies.
