Did U Know An Explosion of Greatness Awaits?

End buyers want greatness when it comes to promotional products, which means distributors need a steady stream of greatness-inducing ideas. Enter Promotional Consultant Digital — the award-winning e-zine designed specifically for distributors. With thought-provoking topics and real-world sales advice, tips, tricks and trends, PC Digital is exploding with ideas.




To read the latest issue or catch up on what you may have missed, click PC Digital.

Did U Know You Can Prove Your Case With PPAI’s Latest Sales Video?

Cutting through the clutter to reach your customers is often a tough job ... one that requires a little extra “something”. Well, great news, PPAI’s got the latest something …

The second release in the “People Love Promotional Products” video series is fresh from the production house and now available for download on the Distributor Tool Center. Love In The Kitchen—Promotional Products Work! is an informative sales tool that focuses on the No. 1 room where people use—and keep—their promotional products: the kitchen.

By highlighting the most frequently mentioned tools, as well as showcasing compelling facts and figures in a fast-paced format, this second video (in the four-part series) provides you with an opportunity to start a conversation, to prove your point, to sell the industry, all in about 60 seconds.

Cook up an impressive ROI for you and your customers by downloading your free copy of Love In The Kitchen—Promotional Products Work! and post on your website/social media channels or use as a visual aid during sales calls. Click kitchen to download now.

Did U Know The Kitchen’s A Popular Place For Promotional Products?

In our continuing effort to provide industry research you can use to shape your business, PPAI recently asked 1,005 average American consumers how many promotional products they had in their kitchen. The response? Overwhelming …

More than three-quarters of the group (828 people) had at least one promotional product in their kitchen, while the bulk reported having anywhere between two and 11 or more. But, here’s the part you can really sink your teeth into: The product/advertiser recall was through the roof! A whopping 86% could name not one, but two promotional products in their kitchen, while 50% of those could name the corresponding advertisers.

So, what’s the takeaway? To cook up great sales, think “kitchen.” Create campaigns for your clients that center around cooking, encourage them to purchase items that can be used in the kitchen and think outside the box when pitching products… anything from a memo pad to a hot pad are great tools, as long as the message is on point, making the overall effect one that’s totally memorable.

This complete study, “Effectiveness Of Promotional Products As An Advertising Medium,” will be released next month. Until then, visit PPAI Research for stats from other studies.

Did U Know We’ve Got (More) Stats From Vertical Markets?

A few weeks ago we first blogged that the Human Resources sector is a huge supporter/user of promotional products (click HR for back story). And now, continuing our commitment to helping you capitalize on the big business opportunities found within vertical markets, we’ve got great news from another industry …

PPAI representatives recently attended the MPI (Meeting Professionals International) show in Salt Lake City, where a poll of attendees revealed that 83% of meeting planners cite promotional products as effective ways to increase brand recognition, generate goodwill and increase booth traffic. Top three most used items in their industry? Pens, bags and water bottles.

Ready to boost that bottom line? It’s time to meet up with meeting planners! Complete MPI poll results will be available soon, until then, check out other useful tidbits at PPAI Research. Oh, and want to see info on a specific market? Join our Facebook conversation here, we're shaping up our show list for 2010 now.

Did U Know Address Books Are Great Promotional Products?

In an age of digital everything, when it comes to contact info, it turns out that an oldie, but goody, still reigns supreme …

According to brand new research (“Effectiveness Of Promotional Products As An Advertising Medium”) conducted by PPAI, when American consumers need to call their most important service providers — their family physicians and insurance agents — the No. 1 place they turn to is not the Internet or yellow pages, it’s their personal address book.

Want to make sure they get your message? Leave it in the one place you now know they’ll look!

Complete study results to be released next month; until then, visit PPAI Research for facts and figures from additional industry studies.

Did U Know HR Professionals Love Pro Pros?

It’s true! Representatives from the PPAI marketing and PR department swung by the SHRM (Society for Human Resources Management) Show in New Orleans recently to get a feel for this love affair and they came back with huge news …



a whopping 74% of HR professionals who have rewards/recognition programs use promotional products!

Add HR directors to your sales call roster and say hello to new revenue! Oh, and want more juicy research goodness? Click HR for additional details.